R.E.I.G.N. is a cosmetics and skincare line launched in 2013 by Joshua Brands in partnership with the Miss America Organization. The collection launches with such must-have items as Galor-ious Lashes Mascara, Blooming Glow Blusher, and Sheer Perfection Pressed Powder. In an homage to the State Titleholders who compete for the Crown, Lasting Luxe Lipsticks come in luscious tints using actual ingredients from many State Flowers: Apple Blossom Red, Pink Prairie Rose and Coral Azalea, to name a few.
All products are proudly made in America. The R.E.I.G.N. brand aims to inspire everyday American girls and young women from all walks of life, and will make its debut as the Official Cosmetics Sponsor of the 2014 Miss America Competition.
Joshua Brands is a diversified beauty company that licenses, manufactures, and markets premium quality skincare products, cosmetics, and fragrances. Focused on healthful living, Joshua Brands formulates its products with the health and wellness of the end consumer in mind. Whether it is through providing scholarships and grants to organizations that share its mission or through supporting and inspiring the volunteer efforts of employees, Joshua Brands is passionate about making the world a better place, one community at a time.
The Miss America Organization and its dedication to education and community service is the perfect platform to showcase a cosmetics line that goes beyond beauty and hand-in-hand with Joshua Brands’ dedication to social responsibility. As the world’s largest provider of scholarship assistance for young women and one of the nation’s leading achievement programs, the Miss America Organization last year made available more than $45 million in available scholarships. The Miss America Organization provides young women with a vehicle to further their personal and professional goals and instills a spirit of community service through a variety of nationwide community-based programs.
R.E.I.G.N. is about more than just a pretty face. It's who we are.